Source: The Mises Institute, by Ryan McMaken 

With Super Bowl Sunday nearly upon us, we’re once again hearing about all the high-priced television ads scheduled for the event that will amuse and influence us while convincing us to buy the advertisers’ products. For many people, football has even become secondary to the advertisements.

Many viewers may indeed by amused by the advertisements. There is a problem for the advertisers, though. It’s unclear that the ads will actually do much to convince viewers to buy the featured products.

There is growing evidence, it seems, that suggests the under-thirty demographic simply doesn’t respond to advertisements, and that brand loyalty is becoming virtually non-existent in an age when consumers rely more and more on third-party evaluators such as Yelp and Amazon to provide insight into whether or not a product is worth one’s time and money.

Many of these discussions about how ads…