Sangue

5 de Outubro de 2016, 13:19, por O LADO ESCURO DA LUA

O anúncio Blood, da Libresse, é inovador. A maioria dos anúncios a pensos higiénicos e tampões elimina os indícios de sangue ou de desconforto. Este anúncio acentua aquilo que os outros ocultam: o sangue, o sofrimento e a garra. As imagens não são de protecção mas de combate: o sangue e a dor fazem parte da identidade e da acção. Não há tréguas para o espectador. Neste tipo de anúncio, ousado, o lema final reveste-se da maior importância: No Blood Should Hold Us Back. Live Fearless. Libresse investe numa imagem diferente da mulher.

Marca: Libresse. Título: Blood. Agência: BBDO London. Reino Unido, Setembro 2016.

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Are we lost?

5 de Outubro de 2016, 13:18, por O LADO ESCURO DA LUA

Rationalising The Universe

A Persian mathematician and astronomer by the name of al-Khwarizimi (died 850AD) spent his career working in the House of Wisdom; a fantastic mathematician from which we derive the algorithm. His tireless efforts in translating and writing mathematical texts popularised numerals and arithmetic in Europe, a raging intellectual fire burning across the globe. The House of Wisdom, founded by the caliph to promote the intellectual advancement of the sciences. The Greeks, drenched in philosophical thought who looked at the world and postulated that these messages from the God’s may indeed be physical phenomena. The Babylonians, whose sexagesimal (base 60) study of numbers we pay homage to each time we look at the clock. Throughout history time and time again we have societies who understood the power of science and mathematics, and gave mankind advancement which we use today with so little thanks.

Indeed fast forward to the year 1851; Crystal…

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10 Surprising Words That Drastically Changed Their Meanings Over Time

5 de Outubro de 2016, 13:16, por O LADO ESCURO DA LUA

Interesting Literature

Words that used to mean something very different

We’ll own up right at the start: the ten words below were suggested to us by the latest book we’ve been reading, Paul Anthony Jones’s The Accidental Dictionary: The Remarkable Twists and Turns of English Words. Jones’s previous books – one of which we included in our pick of the best and most interesting books about the English language – have taken a look at the curious and often surprising histories of English words, and his new book is no different. We were fortunate enough to be the recipients of an advance review copy of the book; it’s out in the UK next week. Below are ten surprising words which quite drastically altered their meanings at some point in the past, and now mean something very different from their original definitions.

AMBIDEXTROUS. This word, Jones reveals in his book, originally meant…

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