Computer Arts explores one of the most important touchpoints of modern branding: product packaging. In our special report, Pearlfisher’s Natalie Chung, foreman of D&AD’s 2015 Packaging Design jury, predicts 10 trends that will change the way we all work: from personalisation and “premiumisation” to sustainability and second-use packaging.

The issue also provides a masterclass on creating a successful modern brand. In our lead feature, we reveal the biggest challenges in branding today – from the pressures imposed by social media to the rise of the multi-channel, multi-audience campaign – and practical strategies for overcoming them.