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Cobrança de PIS/Cofins sobre smartphones e PCs é revogada pelo TRF

abril 27, 2016 22:32, por FGR* Blog


O Tribunal Regional Federal (TRF) concedeu nesta terça-feira (26/04) uma liminar para a Abinee que restabelece temporariamente a desoneração de PIS/COFINS para aparelhos de informática como smartphones, PCs e tablets no Brasil.

A Associação Brasileira da Indústria Elétrica e Eletrônica divulgou uma nota em que destaca que a sua ação “está fundamentada na tese de que a revogação ocorrida por força da MP 690 foi feita de forma ilegítima”.

A Abinee aponta ainda que um benefício fiscal concedido a prazo certo não pode ser revogado. Para isso, a associação lembra que o benefício de alíquota zero para os produtos de informática tinha prazo para acabar: 31 de dezembro de 2018.

“Com o acórdão do TRF, está autorizada a aplicação da alíquota zero nas vendas de produtos das empresas associadas da Abinee ao consumidor final, realizadas diretamente ou pelo varejo”, afirma a Abinee em seu site oficial.


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Hitman: Episode 2 "Sapienza" Review – Lowbrow Gamer

abril 27, 2016 21:46, por FGR* Blog


Is the second episode of Square Enix’s controversial Hitman release worth a download? Find out in LBG’s review of Hitman Episode 2 “Sapienza”.


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Android: Como programar

abril 27, 2016 20:16, por FGR* Blog



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Android: Como programar faz uma introdução clara e didática ao desenvolvimento de aplicativos, ideal para cursos de nível básico e intermediário. Com uma abordagem baseada em aplicativos, este livro discute as novas tecnologias por meio de 7 aplicativos Android totalmente testados, complementados por explicações e realces de código e saídas de exemplo. Você vai desenvolver os aplicativos Welcome App, Tip Calculator, Twitter® Searches, Flag Quiz, Cannon Game, Doodlz, Address Book. Inclui também: • Desenvolvimento usando o IDE Eclipse com Android Development Tools (ADT) e material complementar sobre o Android Studio (em inglês) disponível online.• Compatível com vários tamanhos/resoluções de tela.• Acessibilidade, internacionalização, gráficos.• Atividades, fragmentos, intenções, preferências.• GUIs, layouts, menus, arquivos de recursos, listas, adaptadores, eventos, processamento de toque/gesto.  • Modo imersivo, estrutura de impressão, PrintHelper.• Assets (imagens, áudio), animações de View.• Threads, coleções, banco de dados SQLite.• Compartilhamento social com intents implícitos.• Google Play™, publicação, precificação, monetização, marketing, publicidade e venda incorporada ao aplicativo.• Fundamentos de Java, classes, objetos, herança, polimorfismo, interfaces, tratamento de exceções, coleções, eventos, threads.



Intel conecta Edison ao IBM Bluemix para alavancar projetos de IoT

abril 27, 2016 18:31, por FGR* Blog


A Intel quer facilitar a criação de dispositivos inteligentes e gadgets, robôs, drones e wearables a partir da placa de desenvolvimento Edison. A companhia realizou uma série de melhorias no IoT Developer Kit 3.0 do equipamento, que pode ser usado para programar funcionalidades em dispositivos de Internet das Coisas.

O conjunto de ferramentas dará suporte a um grande grupo de sensores e ganhou conectividade com os serviços em nuvem do IBM Bluemix. A solução também evoluiu capacidades de programação e integração com sistemas operacionais para IoT do Google (Brillo e Android).

O Edison tem sido usado como placa para desenvolvimento de protótipos e mecanismos de testes de aparelhos conectados à internet. Os novos recursos fortalecem a tecnologia para torná-la uma plataforma mais viável à criação de produtos finais. Assim, pode ser utilizada, por exemplo, para o desenvolvimento de “capacetes inteligentes” – embora seja muito grande para wearables de pequenas dimensões.

O kit de desenvolvimento pode, agora, conectar dispositivos inteligentes ao Bluemix. Assim, usando a nuvem, é possível ampliar o número de aplicações e serviços rodando nos aparelhos criados. Na outra ponta, programadores ganharam acesso templates com dados de sensores e outros serviços oferecidos no ambiente IBM.

Além disso, a conexão entre as duas tecnologias traz ao jogo a possibilidade de utilização de APIs do Watson para reconhecimento de imagem e texto, por exemplo.

 

 


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Analysis – What Wii U's Lame Duck Status Means For Nintendo

abril 27, 2016 17:45, por FGR* Blog

Early this morning, Nintendo announced its financial results for the year ended March 31, 2016. Amidst staggering profit decline, the company also dropped a bombshell: NX is coming later than anticipated.

There was never a formal announcement that NX was coming in 2016. However, with the planned release of The Legend of Zelda Wii U (long expected to be an NX title, also) and the expectation of a speedy transition to the next hardware cycle, a fall 2016 launch seemed logical.

Instead, Nintendo has announced that the NX launches in March 2017 and the next Zelda game will release on the new platform and the Wii U simultaneously. This makes the Wii U a lame duck for about 11 months and robs the holiday of the system’s biggest software launch since Super Smash Bros.

This isn’t a “Nintendo is doomed” story. This isn’t a lament over the company’s former greatness or a condemnation of its recent mistakes.

This is a look at what the pieces of today’s announcements mean for the company between now and March 2017 when the NX launches. It’s an analysis of how 2016 will be shaped by information delivered in the year-end financial statements today.

The Wii U Is A Lame Duck
In fiscal year 2016 (ended March 31, 2016), Nintendo sold 3.26 million Wii U consoles. That’s a quarter of the life-to-date 12.8 million units sold worldwide since November 2012. 

This wasn’t Nintendo’s strongest year (it was bested by 2015 and and the Wii U’s launch in fiscal year 2013), but with games like Splatoon and Super Mario Maker, interest in the console was on par with past performance.

That’s why we’re taking note of Nintendo’s expectation for the Wii U in the coming year. The forecast moving forward for fiscal year 2017? 800,000 units. Nintendo is communicating to investors that it doesn’t see a way forward for the console. 

Of course, despite announcing a March 2017 release for the NX, the company has not shared any predictions for sales numbers that would occur during the year ending March 31, 2017. Therein lies the problem. 

Nintendo has effectively killed the Wii U with 11 months left to go, but it can’t specify or substantiate any sales numbers for the replacement. Without detailing the hardware and an anticipated launch window software lineup (even if incomplete), Nintendo is sending the message that the Wii U’s best days are behind it without giving people reason to be excited about the successor.

So far, this hasn’t had a significant impact on the stock price (share value is only down about one percent). However, as 2016 winds onward, Nintendo is in an uphill battle to move stock.

The company says it anticipates producing Wii U consoles through some time in 2018. It’s unclear why it would go through the trouble.

Software Sells Consoles
The decision to boot NX and Zelda to 2017 creates an enormous vacuum for Nintendo through the remainder of 2016. First, lets look at what we know is coming on the software front from first-party in North America (remember that this includes all software announced for release from April 1, 2016 on:

  • Star Fox Zero + Star Fox Guard – Available Now
  • Tokyo Mirage Sessions #FE – June 24, 2016
  • Mario & Sonic at the Rio 2016 Olympic Games – June 24, 2016
  • Paper Mario: Color Splash – 2016
  • The Legend of Zelda (name not final) – 2017
  • Project Giant Robot (name not final) – TBD

The third-party list is filled with indie games from small studios. That’s not to say they won’t be good, but with Lego Star Wars: The Force Awakens the biggest currently announced name (and only premium game from a major publisher), this reads like padding. Unless Nintendo decides to feature an indie on a Nintendo Direct, promotional support has traditionally been non-existent.

All of this is to say there is just about no forward-looking reason to purchase a Wii U right now. Nintendo’s aforementioned forecast for Wii U hardware signifies the publisher doesn’t expect much to move the needle for new hardware sales. 

Sending The Wii U Off With A Bang
The Wii U is too expensive at $300. You can get an Xbox One for that price and a PlayStation 4 for just $50 more. 

Alongside the NX release window announcement this morning, Nintendo should have immediately slashed prices on the Wii U. A price drop is long overdue and as competition has been coming down in price, Nintendo has been snuffed out of the conversation.

Without a price drop, that only gets worse. Nintendo profits dropped by 60 percent year-over-year. Nintendo has also predicted a sharp slide in software sales from 2.7 million units to 1.5 million. Even that seems ambitious with Star Fox Zero and Paper Mario: Color Splash the only marquee games.

In order to hit the 800,000 unit target, Nintendo needs to shift gears on its messaging. The Wii U isn’t the hot new system. It needs to be positioned as an inexpensive alternative for playing Nintendo greats like Mario Kart, Smash Bros., Super Mario 3D World, and others. 

It isn’t for trend-setters or cutting edge buyers – It’s for people who have been holding off until the price is right to play the games they can’t get elsewhere.

The end of the Wii U need not be a morose funeral. It should be a boisterous celebration of the console’s short-lived legacy. This is a chance for Nintendo to highlight the platform’s successes. This is the console that saw the introduction of multi-million selling Splatoon, gave gamers the tools to design like Miyamoto in Super Mario Maker, and brought Mario Kart into the HD era.

Nintendo’s 2017: More Profit, But Not A Full Recovery
As is financial practice, Nintendo has laid out a forecast for its next fiscal year in concert with its previous year report. The company anticipates nearly level sales, net profit growth of 112.1 percent, and a jump of 56.3 percent in operating income.

What this tells us is that Nintendo anticipates that NX will make up for sharp drops in Wii U hardware and software sales, as well as 3DS sales that are in decline. This is despite the NX launching late in the fiscal year.

Usually, new console releases are additive. Look at how well PlayStation 3 and Xbox 360 continued to perform a year or more into the current generation cycle. Nintendo does not have that advantage given the Wii U’s softness.

However, Nintendo will be able to capitalize on add-on sales. The NX hardware might not make the company money (and may even be a slight loss-leader), but with new console software purchases, additional controllers, and any other launch accessories, Nintendo can recognize better profit margins than it would trying to push Wii U and older software. 

The Shape Of Things To Come
It’s going to be a strange year for Nintendo and its fans. The Wii U software we know is coming prior to the NX launch is underwhelming.

Nintendo will hit big beats in 2016 as it reveals the NX hardware and its first-party games, but the company has any interested third-party developers and publishers at its mercy. E3, typically a big opportunity for publishers to show games to retail partners, is a wash for any NX launch window titles. Games that are coming to the new system can’t be shown, because Nintendo won’t want anyone spilling the beans about unique functionality.

The first nine months of the year (three quarters worth of financial reporting) are likely to be grotesque. The bright spot along the way will be Pokémon Sun and Moon, which will sell millions out of the gate for 3DS. But Nintendo’s holiday will likely be quiet. Its best hope is making Wii U the impossible-to-refuse bargain deal.

Moving forward, all eyes will be on NX and March. Nintendo’s fiscal year hangs in the balance.


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Pizza Hut usa algoritmos para impulsionar vendas

abril 27, 2016 14:30, por FGR* Blog


Algoritmos avançados podem trazer vantagens competitivas para empresa de diversos fatores. A Pizza Hut percebeu isso e começou a aplicar o conceito para impulsionar vendas em seus serviços de delivery.

A rede de fast food aplicou a tecnologia, chamada “Visible Promise Time”, para estimar o tempo de entrega do pedido antes mesmo da encomenda ser realizada. O cálculo é feito a partir do volume de demanda do serviço naquele momento e a localização dos entregadores.

Aliás, a Pizza Hut também testa uma ferramenta de rastreamento por GPS que permite que os clientes rastreiem seus pedidos a partir da localização dos entregadores.

O conceito adotado se assemelha bastante ao utilizado para pedir serviços de transporte, por exemplo. “Muita gente acha que o Uber transformou a indústria de transporte, mas eu acho que eles transformaram todo o setor de comércio”, pontuou Baron Concors, CDO da Pizza Hut.


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Paragon $60 Physical Retail Edition Coming With Skins and In-Game Currency [UPDATE]

abril 27, 2016 13:44, por FGR* Blog

[UPDATE] Epic has responded to our request for comment, confirming the Essentials Edition will contain an Early Access version of Paragon.

“Paragon Essentials Edition will offer a great value to players who are looking to hop into the game early and get more than $160 of value (based on in-game currency) for only $59.99. The Essentials Edition will be available at retail locations in June, when Paragon is still in Early Access. We’re excited to let fans join the fight early as we evolve the game over the coming months and years.”

The original story follows:

You can play Paragon right now if you’re willing to pay $20 or more for Founder’s Packs, though the Epic-developed MOBA will be free-to-play once it leaves Early Access. However, if you want a physical edition of the game on PS4, you can pay $60 in exchange for skins, five Hero Master Challenges, and in-game currency.

Epic’s senior marketing manager, Wes Phillips, announced the Paragon Essentials Edition on the PlayStation Blog, where he detailed what players would get for the $60 version of a free-to-play game. The physical retail edition comes with five skins, including the launch-exclusive Wasteland Twinblast skin–Phillips notes that you can only get it in the Essentials Edition “for now.”

Players will also get 6,000 Paragon coins, which is valued at $60. You can spend the in-game currency on stuff like skins, boosts, Master Challenges, and other items. Additionally, players get Master Challenges for Twinblast, Sevarog, Iggy & Scorch, and two unannounced heroes. These grant a Challenger skin and permanent XP boost, in addition to unlocking rewards like taunts and the Master skin.

Lastly, players will have five Rep boosts that last for three wins each and speed up the pace at which you earn Rep–it can be spent on card packs and Master Challenges, among other things.

It’s unclear if the Essentials Edition will include a completed version of Paragon or if it will feature the game in its current Early Access state. We’ve reached out to Epic and will update this story as more information becomes available.

Paragon Essentials Edition releases for PS4 on June 7. Those who preorder get an additional 1,000 Paragon Coins.

You can currently buy into Paragon on PC and PS4 with digital Founder’s Packs that cost $20, $60, and $100. The $60 Challenger Founder’s Pack gets you 13 Master Challenges, as opposed to the Essential Edition’s five. It also gets you five weeks of three-win Rep boosts, a Hotrod Howitzer skin, and a $20 Founder’s Pack for a friend. You can see more Founder’s Pack details right here.

You can check out more of GameSpot’s Paragon coverage by visiting the links below:


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Redes Neurais Artificiais Na Discriminacao de Populacoes

abril 27, 2016 12:10, por FGR* Blog



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A correta classificacao de individuos e de extrema importancia para fins de preservacao da variabilidade genetica existente bem como para a maximizacao dos ganhos. As tecnicas de estatistica multivariada comumente utilizada nessas situacoes sao as funcoes discriminantes de Fisher e de Anderson, que permitem alocar um individuo inicialmente desconhecido em uma das g populacoes provaveis ou grupos pre-definidos. Entretanto, para altos niveis de similaridade como e o caso de populacoes de retrocruzamentos esses metodos tem se mostrado pouco eficientes. Atualmente, muito se fala de um novo paradigma de computacao, as redes neurais artificiais, que podem ser utilizadas para resolver diversos problemas da Estatistica, como agrupamento de individuos similares, previsao de series temporais e em especial, os problemas de classificacao. O objetivo desse trabalho foi realizar um estudo comparativo entre as funcoes discriminantes de Fisher e de Anderson e as redes neurais artificiais quanto ao numero de classificacoes incorretas de individuos sabidamente pertencentes a diferentes populacoes simuladas de retrocruzamento, com crescentes niveis de similaridade.”



Hacker Lexicon: What Is HTTPS?

abril 27, 2016 12:00, por FGR* Blog

For all the attention that the iPhone’s encrypted storage and Whatsapp’s new end-to-end messaging encryption have gotten over the last few months—particularly from the US Justice Department—you’d think that encryption is just now hitting the mainstream. But in fact, you and billions of other people been using a less-loudly appreciated form of strong encryption for decades: HTTPS.

TL;DR: HTTPS is the ubiquitous web encryption that not only protects website visitors’ privacy, but also prevents censorship and tampering with sites’ data.

HTTPS, or Hypertext Transfer Protocol with an S appended for “Secure,” is the form of encryption that keeps your credit card data and passwords safe every time you enter them on a website that has even an ounce of security savvy. On a regular HTTP site, by contrast, that data can be intercepted, spied on and even altered by anyone between you and the site’s server—a snoop on the same Starbucks Wi-Fi connection, the internet service provider, or the NSA.

When you visit a regular HTTP website, the web server responds to requests from your browser and simply hands over the website’s unencrypted data. When you visit an HTTPS site, however, your browser and the server first perform an exchange of cryptographic keys that only the other one can decrypt, locking out all eavesdroppers.

“We all know the adage that the Internet is like a series of tubes,” says Peter Eckersley, a technologist with the Electronic Frontier Foundation, using former senator Ted Stevens’ much-mocked but actually-pretty-useful internet analogy. “If you use HTTP, those tubes are totally transparent. Anyone along the way can look inside and see exactly what you’re doing,” he says. Switch to HTTPS, on the other hand, and “those tubes become opaque. Only people at the end can see what’s traveling through them.

Renewed Interest

HTTPS, which protects web traffic using an encryption protocol called SSL or TLS, has existed for more than two decades; it was first integrated into the web browser Netscape Navigator in 1994. But in just the last few years, it’s been undergoing a kind of accelerating renaissance: Whereas HTTPS once was used almost exclusively to protect ecommerce and login pages, web administrators are increasingly rolling out encryption to other sorts of pages, from social media to government sites to news outlets. (Including the one you’re looking at. Stay tuned.)

Today, more than 42 percent of web visits are to pages that use HTTPS, up from less than 38 percent just last summer, by Mozilla’s count. And that increase is due to a growing recognition that HTTPS offers more than just security for your most sensitive personal information, says the EFF’s Eckersley. It also protects what he describes as “the right to read in private.” A visitor to Wikipedia might be learning about a medical condition they may suffer from. Someone searching Craigslist at their office could be looking for a new job. A student reading the Washington Post might be following transgender political issues. All of those activities, Eckersley argues, deserve to be protected from an internet provider, employer, or school administrator just as much as the person’s credit card number. (And fortunately, he points out, Craigslist, Wikipedia, and the Washington Post now all use HTTPS across their sites.)

Proof of Identity

In fact, HTTPS protects more than confidentiality. It also offers authentication and what website administrators call “integrity.” For a site to register in a browser as HTTPS encrypted—noted with a padlock in the browser’s address bar—it needs to authenticate itself: to prove that it’s the site it says it is, rather than an impostor. To do that, a website’s administrator asks a “certificate authority” company like Comodo or Symantec to issue the site a “certificate,” a cryptographic key that in theory can’t be forged. Though certificate authorities have occasionally been hacked, like in the case of the Dutch firm Diginator in 2011, breaking that system of trust. But in general, a certificate means that when your browser says you’re at https://google.com, you really are sharing your data with a Google server and no one else.

As for “integrity,” HTTPS also prevents any interloper on your local network from tampering with or partially blocking the contents of a site on its way from a server to your browser. Without HTTPS, a government censor can choose to block certain pages of a site or even just parts of a page. More active tampering could allow an internet service provider to insert ads or hackers to inject code designed to compromise your computer. Last year the Chinese government even used a similar trick to add a script to the homepage of the Chinese search engine Baidu that triggered visitors’ browsers to request information from the Chinese version of the New York Times and the code repository Github, knocking both sites offline.

Learning From Hacks

Attacks like those have raised awareness that HTTPS is important for more than privacy, says Josh Aas, a Mozilla engineer and the founder of the HTTPS-focused non-profit Let’s Encrypt which has helped somewhere around 4 million sites turn on HTTPS in just the past six months. But he also points to more purposeful warnings about the danger of unencrypted HTTP sites. In 2010, a programmer named Eric Butler released a simple Firefox plugin called Firesheep that allowed anyone to spy on the unencrypted connections of people browsing the same network as them, leading to a flurry of privacy concerns and sparking social media networks like Twitter and Facebook to extend encryption to their entire sites. Edward Snowden’s NSA leaks also made clear how much unencrypted data the NSA was siphoning en masse from the internet, renewing people’s interest in protecting their connections. “The problem just became much more clear over the past five or so years,” says Aas.

But even with a growing awareness of the importance of HTTPS, there is a lot of work to do. A report from Google just last month showed that 79 of the 100 most highly trafficked websites on the internet still do not yet use HTTPS encryption. And according to Mozilla, only 438,000 of the Alexa top 1 million sites offer HTTPS.

“Most users still don’t know about HTTPS, and even if they do, they don’t have any control over it. They have to either transmit their data in the clear or go somewhere else,”says Aas. “If we’re going to protect those people, we need to get websites to adopt HTTPS…It’s really a lynchpin in the internet’s security right now.”

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Precisamos de mais dados ou de dados mais ágeis?

abril 27, 2016 10:29, por FGR* Blog

Uma série de artigos e relatórios recentes nos têm levado a acreditar que o “Big Data” está cheio de respostas ‘mágicas’, mas o real diferencial está em encontrar profissionais que interpretem os dados e criem um processo para traduzir quantidades realistas dos mesmos em ações acionáveis para o negócio.

Com o que o Big Data se parece?

Vamos começar com a pergunta: o “Big Data” se parece com o quê? Muitas pessoas imaginam o “Big Data” como sendo a maior planilha do mundo, com linhas infinitas e colunas preenchidas por grandes números. Em alguns casos isso é verdade. Os dados podem ser muito bem mantidos e organizados de forma numérica. Mas uma grande quantidade de big data é menos organizada e se parece mais com isso:

emoji

Para um ser humano que assistiu TV no início dos anos 80 esta mensagem de texto é imediatamente compreendida e bastante divertida. Na verdade, é uma forma híbrida emoji-SMS da música tema da abertura do Show do Bozo.

No caso de um computador, esta informação é mais difícil de ser compreendida. Computadores podem identificar com precisão padrões complexos de significância estatística que muitas vezes iludem os seres humanos, mas muitas vezes não conseguem entender nuances implícitas, padrões de diferentes fontes e, consequentemente, não identificam imediatamente coisas como a música mencionada acima.

Já os seres humanos são mais curiosos, fazem melhores perguntas e combinam dados aparentemente não relacionados para obterem percepções sobre um todo. Também são muito melhores na compreensão de mensagens ocultas na linguagem.

É por isso que, muito frequentemente, o valor real do Big Data reside na análise e interpretação humana, e não na imensidão de dados históricos registrados em computadores. Colocamos o Big Data (B e D maiúsculos) em um patamar mais elevado, mas se as empresas querem lucrar com isso, não devem investir em mais de um Iotabyte de dados, mas em analistas de dados.

O que é um analista de dados?

É um profissional que destrincha os dados e os transforma em cápsulas de insights ‘digeríveis’. Normalmente, trata-se de um computador-cientista-estatístico ou um híbrido de computador-cientista-matemático; que entende os componentes tecnológicos para a mineração de dados, mas também pode levá-los de volta a um laboratório para descobrir os segredos contidos neles.

Mais especificamente, os analistas de dados usam o poder dos dados para direcionar questões estratégicas e resolver questões complexas, como:

• Onde é o melhor lugar para minha empresa expandir geograficamente?

• Como nossa campanha irá repercutir em um grupo demográfico de 14 a 18 anos versus um grupo de 35 a 45 anos?

A capacidade desses especialistas em encontrar relevância estatística em dados complexos – muitas vezes a partir de múltiplas perguntas – faz seu trabalho ser tão importante para um empresário quanto a cotação do dólar para um economista. O analista de dados traz sentido à informação da mesma forma que a cotação de um dólar traz significado para uma moeda.

GRANDES DADOS não são tão úteis quanto DADOS RÁPIDOS

Alguns analistas de dados, no entanto, afirmam que a decodificação do mito Big Data não é a parte mais importante da análise. Sim, “Big Data” é um chavão que todos nós usamos, mas na verdade ele pode ser tão complexo que analisá-lo em detalhes não irá fornecer recomendações práticas para as corporações. O mais importante é olhar para insights repetitivos e analisar conjuntos de dados menores, de forma mais rápida.

“Dados Rápidos” dão às empresas sugestões em tempo real ou feedback numérico que podem gerar impactos tangíveis ao bottom line de uma empresa. Isso significa:

• Execução de relatórios sobre conversões para anúncios pagos;

• Medição de quantas interações um representante de vendas precisa fazer para envolver uma perspectiva em um ciclo de vendas ativa;

• Determinação de quais mensagens contribuem para o aumento da velocidade do ciclo de vendas.

Existem maneiras de filtrar essas informações e impactar nossas decisões de negócios para bons resultados. As empresas, especificamente, irão ganhar mais vantagem com o uso de dados a partir da contratação de analistas de dados e, em seguida, concentrando-se em dados menores e mais acionáveis.

*Daniel Lázaro é diretor executivo para Tecnologias de Analytics da Accenture na América Latina.


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