“These can become dangerous when repeated millions of times. As I wrote in the 2004 book Don’t Think of An Elephant, repetition strengthens the synapses in the neural circuits that people use to think. First, repetition strengthens the synapses in the brain’s circuitry. Second, “framing first” provides an advantage. Third, negating a frame by saying it’s “not” true activates and strengthens the frame. That’s just how our brains work.“

– George Lakoff, A Modest Proposal: #ProtectTheTruth