Por Maísa Oliveira e Sarah Costa Schmidt

The New Zealand Veronica Stevenson organized a crowdfunding campaign to come to Salvador for attending to the 13th PCST. After recording a 52 seconds video, which circulated on the Internet for one month, Stevenson collected around 3,100 New Zealand Dollars, donated by 62 different people. In the video below, she gives details about how she organized her campaign.

Considering herself as a "travelling translator of science", she came to conference to present her masters' research. In a session of oral communication called "Communicating science with policy-makers", she presented the paper "Commercialising conservation: selling out or increasing efficiency?". Her thesis investigates how strategies such as branding; marketing and Web 2.0 can be applied to conservation and improve its efficiency.  She aims to propose a series of strong and practically implementable recommendations to reduce the research implementation gap in conservation science, improve agricultural productivity, and increase biodiversity.

That's her first time in Brazil and she has been having good impressions about the brazilian people. "They are very friendly and helpful", she said.

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